About Pulse Beverage Corp.
Denver-based Pulse Beverage Corp. ($PLSB) develops and markets non-alcoholic, non-carbonated water-based nutritional drinks to niche segments of the beverage industry. Their current product line was originally developed by the Baxter Healthcare Corp. to be scientifically effective and contain REAL nutritional ingredients. Pulse now owns the rights to its products and does not owe royalties to Baxter.
Pulse's goal is to create a “new product category that is focused on providing true and meaningful health and wellness benefits in a convenient, enjoyable and good tasting format.” The company created its mission and product strategies based on clear trends in the beverage marketplace and designed its non-carbonated beverages to appeal to the health conscious 30+ demographic.