10/27/2012
NBT Research Report

Our latest update for the Pulse Beverage Company ($PLSB) focuses on major news surrounding the much higher than NBT forecast launch of Cabana™ as well as the hockey stick like growth of their distribution network in North...

($PLSB) Pulse Beverage Corp. Cabana Brand taking the company to new heights
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Pulse Beverage Reaches $100MM & $3 Per Share Value vs. .50 PPS Today

The Pulse Beverage distribution tsunami continues to gather strength as a 10 million more population is added to the 70% coverage of the United States.

With a 311 million population in the United States, Pulse Beverage is over 210 million in population served with 100% coverage still on target for year end.

MORE important, at the key one million case sales rate, beverage industry experts tell NBT they are ALSO at the magic $100 million valuation on the Cabana brand alone.

Repeat, with 33 million shares outstanding PLSB is a >$3 stock just on the Cabana brand alone.

$100MM valuation for Cabana, unreal? Hardly. NBT is looking at a private equity tea beverage deal right now that has $100 million valuation with 890k cases of annual sales. 

WHEN you add in the Pulse line of beverages coming out in May/June…and a rapid ramp to 1 million cases for that brand as well…

…we add ANOTHER 5X upside to the stock.

Here are the facts: SOBE sold to Pepsi for a reported $378 million on 3 million cases and $60 million of sales. Honest Tea sold to Coca Cola at >$400 million on just 1.4 million cases. The list goes on and on: Rock Star Energy Drink, Vitamin Water.

We maintain a Strong Buy rating on Pulse Beverage and HIGHLY encourage you to add/start to your positions at this 10X upside valuation.

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